An instrument
The Locator.
locator·Latin, one who places
A six-question instrument that places your venture on the five-stage essence-work lifecycle. Five minutes. The questions are designed for founders and operators of founder-led firms — the people whose relationship to the venture is the thing that determines what the work is at this stage.
Useful regardless of whether we ever work together. The result tells you what the practice does at your stage, and what to do with that information.
Which door brought you here?
The instrument adapts to what you’re actually working on — the venture, or yourself. Same five-stage framework, two faces.