What Are You Here to
give life to?
"I saw the angel in the marble and carved until I set him free." — Michelangelo
You're already building something.
Everyone is. A life, a family, a business, a body of work, a team.
The question isn't whether you're building. It's whether you remember what's actually yours to build — and whether you're building from a place that sustains you.
Most people get the sequence backwards. They try to do their way to becoming. Push, effort, force — hoping the right actions will make them the right person. It's exhausting. And it doesn't work.
The truth is simpler: When you're in the right state of being, the doing flows through. It doesn't have to be forced. And what emerges — the good, the true, the beautiful — isn't something you manufacture. It's fruit.
That's what inner formation is. The work of being that lets the doing flow.
The Work
I help people do the inner work that makes great building possible.
Not strategies. Not goals.
The deeper thing — clearing what's in the way so what's actually yours can come through.
The Greeks called it anamnesis — recollection. The Sufis call it dhikr — remembrance.
Every wisdom tradition knows: the knowing is already in you. You've just forgotten.
The noise is loud. Other people's scripts are compelling. I don't give you answers.
I help you remember yours.
Two paths.
For Birthers: Remember What's Yours
You feel the pull but can't name it.
Something wants to emerge — a calling, a contribution, a direction — but it hasn't fully formed yet.
You're in the birth pangs.
The knowing is there, underneath, but it's obscured by noise. You might recognize this: - You've achieved what you were supposed to, and it feels hollow - You're between chapters, sensing what's next but unable to see it - A thread you abandoned years ago keeps returning - The question "what am I actually here for?" won't leave you alone
What you need: Help clearing the noise. Maieutic questioning — the kind that surfaces what you already know.
For Builders: Build From a Deeper Place
You know what you're building.
You want to build it well. You're in it — leading, creating, making. But somewhere the flow got blocked. What used to feel alive now feels forced. You're building, but from effort rather than overflow. You might recognize this:
- Successful but disconnected from why
- Perfectionism has you in its grip (you call it "high standards")
- Building but burning out
— pushing rather than channeling
- You've lost the thread that made it meaningful
What you need: Return to the well. Ongoing inner formation that restores the flow. Liberation from perfectionism into actual excellence.
Not sure which you are? That's fine. A Discovery Session helps clarify.“Everybody can be great...because anybody can serve.”
―Martin Luther King Jr.
Why It Works
The knowing is already in you. You're not empty, waiting to be filled. You're covered over, waiting to be uncovered. The work isn't adding — it's clearing. Removing what's in the way so what's already there can come through. The discomfort is part of the process.
When you commit to inner formation, things often feel harder before they feel easier. Old patterns surface. Comfortable structures wobble. That's not a sign something's wrong. It's what happens when what's been hidden starts to move. You're further along than you think.
The fact that you're here — searching, questioning, feeling the pull toward something more — that's not the beginning. You've been in process. The hollowness, the longing, the sense that there must be more — that was preparation. You're not starting. You're ready to complete what's already begun.
What's Required
This work asks something of you:
You want to build something — not just feel better.
This isn't therapy. The goal is contribution — building what's yours to build. If you want comfort without responsibility, we're not a fit.
You sense the knowing is already in you.
You're not looking for someone to hand you answers. You sense the answers are there — you just need help accessing them.
You're willing to stay in the discomfort.
Inner formation means letting go. Old identities, old scripts, comfortable structures. If you want insight without change, this isn't the path.
You can commit. Formation takes months.
The minimum commitments exist because real change requires sustained attention. --- If these are true, keep reading.
If not, the 7 Mornings to Clarity sequence is free and might be enough for now.
How I Work
"The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift."
— Einstein
Maieutic Questioning
Socrates called himself a midwife — helping others give birth to what's already inside. That's what maieutic means. I ask questions that clear the noise and surface what you already know.
Drawing from Tradition
Every wisdom tradition teaches the same pattern: inner work enables outer contribution. Stoic, Islamic, Buddhist, Christian — different languages, same truth. I draw from all, require allegiance to none.
Working with the Body
Insight that stays in your head doesn't stick. Through breath and embodied practice, the knowing lands in your nervous system. Inner formation happens in the body, not just the mind.
Reverence Without Creed
There's a vertical dimension to this work — connection to source, purpose, something larger. I don't require specific language for it. The posture matters. The theology is yours.
Client Testimonials
Asma K.
"Working with Joshua has been a truly transformative experience. His coaching was unlike anything I've ever done before—a powerful blend of the practical and the spiritual, rooted in wisdom, philosophy, and deep psychological insight. He helped me gain eye-opening perspectives, guiding me to see life in ways I hadn't considered before. What I loved most was how seamlessly he drew from diverse influences—from great thinkers like Plato and Jung, to cultural and spiritual traditions—all while keeping the guidance deeply relevant to my personal journey. The sessions felt both grounding and expansive, giving me clarity, direction, and tools to get back on the right path. I am so grateful for the wisdom, depth, and inspiration he shared. This coaching experience has been enriching on every level—practical, philosophical, and profoundly spiritual."
Jude C.
"I recently participated in Joshua's 90-day coaching program. What a transformative experience! I've been in a professional transition and trying to figure out which direction to go, and Joshua's coaching was exactly the kind of guidance I needed. I love how intuitively he approaches his work—it never felt like we were sticking rigidly to a template. He was able to draw from a wide-range of tools and modalities to custom-fit a program just for me. In addition to his beautiful mix of intelligence, kindness, and wisdom well-beyond his years, Joshua is a very committed listener and pays deep and careful attention. With his guidance, I was able to do some very valuable inner healing and connect with my higher self, which has long been a missing link in my personal/spiritual development. Joshua is an incredibly gifted coach and guide—I strongly and enthusiastically recommend him!"
Sham H.
"Working with Joshua has been one of the most grounding and transformative experiences of my life. He is a flexible and considerate coach who blends professionalism with genuine care. His guidance is always thoughtful and appropriate, and he has a remarkable talent for reframing perspectives in ways that create real, lasting change. Joshua approaches each conversation with cultural respect, deep listening, and a calm presence that makes it easy to open up. He holds you accountable to your goals while encouraging honest reflection, always honoring who you are and where you come from."
Noor A. F.
"When I stepped into a senior-leadership role—one that demanded both deep technical judgment and people-first stewardship—I knew I had some growing to do. Joshua became the catalyst for that growth. From our first session, he helped me surface the blind spots I couldn't see on my own: the skills gaps, the unspoken fears, and, most importantly, the subtle reluctances that were holding me back. Joshua never forced a breakthrough; he guided me toward it. With steady curiosity and a gentle style, he created a space where it felt safe to explore uncomfortable questions—then equipped me with practical frameworks from my own creation to act on the answers. I recommend Joshua without reservation to any leader ready to level up both their competence and their confidence. He meets you where you are, walks beside you through discomfort, and leaves you equipped to thrive long after the engagement ends."
Souhayl M.
"I first met Joshua in Qatar. As a startup founder, when I learned that he offers coaching and consulting, I knew I wanted to benefit from his expertise. We had two coaching sessions, both incredibly valuable. Joshua has a remarkable ability to listen deeply and understand the specific challenges we're facing. His advice was always practical and aligned with our vision, not something that derailed our goals, but rather helped sharpen and accelerate them. After applying his guidance from the first session, we immediately saw a meaningful shift within the company. The second session was even more impactful. Joshua identified a strategic way for us to build credibility in the industry—one that didn't require large amounts of capital, which was crucial given our limited resources. If you're looking for a coach who listens, gets your challenges, and offers thoughtful, actionable advice, I highly recommend working with Joshua."
Jesse H.
"Working with Joshua feels like school, but for your soul. Joshua just knows how to bring light into you."
Seyar K.
"I can confidently describe Josh's style as both effective and unparalleled in its value. Between his incredibly authentic presence, phenomenal listening skills, skillful questions, and creative suggestions, he creates an environment where you can't help but open up and think deeply. Unlike unfortunate imitators, Josh sets himself apart as 'the real deal.'"
My father is a pastor. Growing up, he taught me one thing above all: lead with service. Be with the people. Find your joy there. He has always said, “It’s about a personal relationship,” both vertically, with God, and horizontally, with each other.
That teaching shaped everything that followed — even when I didn't know it.
I've spent 27 years asking one question: How do we distinguish what's actually ours from the scripts we borrowed?
As a child, I spent nights hidden under bedsheets trying to decipher texts I sensed held something essential — the Bible, illuminated manuscripts, Homer. I knew there was gold there. It took decades to understand what I was looking for.
I studied Sociocultural Anthropology at UC San Diego, graduating cum laude with the Mel Spiro Award. Anthropology taught me that most of what we think is "just how things are" is actually learned behavior — borrowed scripts we mistake for reality.
That insight sent me into the traditions. I lived for six months in Thai Buddhist monasteries learning breath-based meditation. I spent time with Sufi communities in Andalusia and the Middle East. I examined ancient manuscripts at St. Catherine's on Mt. Sinai, and dove on a single breath to the depths of the Red Sea's Blue Hole. Each tradition offered a different angle on the same question.
I became a freediving instructor because intellectual insight without embodiment is noise. The ocean became one of my most important teachers — it demands complete presence and doesn't negotiate with your story.
I've spent years building alongside people — projects across industries, teams around the world. I learned that the problems we face aren't usually operational. They're formational. People don't need better strategies. They need to remember what they actually believe — and build from that.
Like Socrates, I felt called to leave the monastery and academy for the marketplace. To practice philosophy as lived wisdom. To help people remember what's theirs — and build it with joy.
Martin Luther King said, "Everybody can be great, because everybody can serve."
That's what my father taught me. That's what the traditions confirmed. That's what I help people find.
I don't give you answers. I help you remember yours.
WHO I AM
The Investment
I work with a small number of people at a time.
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We do real work — not a sales call. You'll leave knowing whether this approach fits. If it doesn't, I'll tell you.
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3-6 month minimum
Two sessions per month. Access between sessions. The baseline for sustained inner formation. Most people start here.
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3-6 month minimum
Weekly sessions. More intensive. For when you're ready for significant restructuring around what's emerging.
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April 25 – May 1, 2026 | Baja California
Five days of intensive inner formation through the body. Inquiry, breathwork, freediving. Limited to 8.
Scholarships available for genuine financial barriers. Reach out.
Not Ready for a Conversation?
Start with 7 Mornings to Clarity
10 seconds. A shift within 24 hours.
Every morning practice asks for time.
30 minutes of journaling.
An hour of habits.
This one takes 10 seconds.
One breath. One request.
Before the phone. Before the noise.
"Show me what's mine today. Close what needs closing. Open what needs opening."
You'll notice something by tomorrow. Not 30 days. Tomorrow.
By Day 7, you'll have a practice that keeps working — whether or not you ever work with me.
When You're Ready
"What you seek is seeking you."
— Rumi
The pull you feel — that's real.
It's not a problem to solve.
It's something trying to come through.
You're further along than you think.
The searching, the questioning, the sense that there's more — that wasn't wasted time. You've been in process. What's left is completing what's already begun.
For Birthers: I help you remember what's yours to build.
For Builders: I help you build from a place that sustains.